What do you set to
achieve when you post a video on your website or social
media? Do you want it to go viral? Well, that shouldn't be your sole
objective. As a marketer you may have heard or read about the
amazing stats: as the year 2017 goes by, video marketing campaigns are
expected to account for approximately 70% of all consumer
traffic, video ads will grow 5 times faster than landing pages plus
you'll get a whopping 800% more conversion rate. That makes for a
good reading, right? So, how do you create compelling videos?
Alexander Peresunko, the Customer Success Manager from
Semalt,
provides insight into successful video marketing.
1. Center your videos around the story
There are thousands of
annoying videos out there that don't augur well
with the online crowd. Don't be that guy. Concentrate on adding value,
and naturally, you'll get leads. Make the most out of client's
needs and everything else neatly falls into place. You can always put a
strategic and relevant call-to-action alongside a 'tracked'
URL at the end of the videos (just ensure that it relates with your
story).
2. Make it the best ten seconds ever
Did you know that most
people click away after a mere 10 seconds or
less? What does this imply? Simple: get to your point right from the
start. Try sparking curiosity by asking questions or using teasers
to hook them right away. The bottom line can be used to make people
laugh, teach or inspire them.
3. Lighten up
It would be a blunder to
make a boring video. As much as you intend
to convert views into leads, you don't need to focus on marketing. Your
audience wants to laugh, get enlightened and escape from their
boring workday. Humor works wonders. Think out of the box. Don't be
constrained by what you see others in your niche doing. Be creative
and take risks. According to Dharmesh Shah (founder and CTO of HubSpot)
most videos are too edgy and conservative. If you wish to
stand out, then you must be creative.
4. Optimize for search engines
There are many tactics
you can use to ensure that your videos are
easily found on Google and other search engines. For a start, host the
video in your domain. Secondly, enable embedding on your
videos as this increases the likelihood of getting in-bound links and
while you're at it, don't forget to avail video site-maps.
When it comes to SEO for
videos, descriptions are everything. They
(descriptions) allow for search engine spiders to make use of whatever
your videos entail. Ensure that all your videos are tagged with
the relevant keywords, titles, and descriptions.
5. Educate and prove your worth
Did you know that about
two-thirds of your audience are looking
for something new to learn? Take this opportunity to teach them how they
can use your services. For instance, create webinars to get
your sell your brand as the best there is in a certain niche. Believe it
or not, videos are actually a confirmation that your
products/services satisfy a need.
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